Result of Researching Target Auidence

As a result tof the questionnaire we have decided to aim our film 'Flashback' to a small niche audience as its going to be a thriller with a twist, not only that but it will not catch mainstream viewers as it will not have major special effects and the professionalism of the major six production companys. The film will hopefully catch the audience's eyes and the film with surely keep them entertain. Our target audience would be aimed at the age group that we will be aiming our media product at will be predominantly 70% male as we feel some of the content is mainly related to teenaged boys. This leaves the other 30% being female as we feel not as many girls will enjoy the films concept and plot of violence, drugs and alcohol. We say 30% purely because some girls in urban areas will actually enjoy watching these types of films due to the fact that they can relate to it. The target audience, which we will be aiming at, are people aged between 15-24 as once again many teenagers and young adults are under the influence of drugs and alcohol and can relate very closely to this. The social class that this film will be aimed at would be perhaps lower class or the working class as it contains features that they might have encountered themselves. Looking into psychographics we think that the category used will be strugglers. This is because as strugglers can be heavy consumers of alcohol and people who are disorganised. We tried to relate this with the young men in our film very stereotypically, and negatively.